About us


A Swedish vegan with a passion for Japan, and a Japanese vegan with a passion for Sweden. Together we realized the limitation of Vegan cosmetic options in Japan. To fill the gap and create a space where women can empower each other, we decided to start FLÄDER

Fläder means elderflower in Swedish and is a common tree that grows in Sweden. Their little white flowers symbolize "Compassion" and "Healing". Our goal with FLÄDER is to deliver a gentle skincare brand not only for vegans, but for all women! To deliver this we have excluded as many common allergens as possible.

This is our dream project come true and we hope you will love our products as much as we do.

Female empowerment

Even though FLÄDER consists of a small team, we have mighty ambitions. Every part of the process - from planning, product development, packaging, marketing and financing - is done by the two of us. We could not have done this without the support and help from our amazing family and friends. And it is because of this support that we want to give back to the community.

Our goal is to create a space where women have opportunities and can empower each other. Our commitment is to empower women in the developing countries using a portion of the sales.

Where our products are made

The main inspiration for our products comes from the love we have for each others countries. This is not only reflected in our choice of ingredients, but also where we chose to manufacture our products. We make our products in Hokkaido, Japan. Many people compare the similarities in climate and nature of Hokkaido to Sweden.

To provide the best possible quality we collaborated with the OEM (Original Equipment Manufacturing) company ICE Co., Ltd.